What makes a blogging platform cool and another less cool? Posterous has stolen my heart – for its simplicity and ease of use – but not everyone is so impressed by ravishingly efficient content management. Some people have other criteria when assessing blogging sites or social networks – like, are they cool? Tumblr is really cool apparently. Several people on Twitter and IRL have told me so, and somehow I know it is when I look at it. But why? Fashionistas are always making comments like ‘bat-winged jackets are really cool’ and then inventing spurious reasons about sleeve-trends and how bat-wings/retro-tailoring/apricot leather captures the zeitgeist as proof for their statements. I just decided we’d do the same with blogging platforms. Of course this opens up definition-busting broader questions like ‘what is cool anyway?’ I don’t know, but let’s shove that aside and make a few lists about stuff I do know. 
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